GIOVANNI L.A. Hold Styling Gel - Strong Hold for Women and Men

Giovanni L.A. Hold Styling Gel offers a secure shape and extreme, stylized hold. With Giovanni's strongest gel, you can grab onto your desired style and hold on tight, ensuring you stand firm in the spotlight. In natural product stores, Giovanni was the first full-range, salon-inspired hair care brand and has since become the #1 selling Hair Care line in the United States Natural Products Industry.

Before the brand came Arthur Guidotti, a pioneer with a vision and a passion for hair. Starting as a hairstylist in Hollywood and Beverly Hills, he honed his skills and opened his own salon, On Sunset, on the famous Sunset Strip. With clientele including Hollywood celebrities like Lucille Ball, Arthur's talents blossomed. Since 1979, Giovanni has adhered to the Rule of Balance, prioritizing purity and natural ingredients without compromising product performance.

Giovanni's commitment to creating high-performance formulations wrapped in visually appealing packaging is unwavering. The L.A. Hold Styling Gel ensures a firm hold, controls frizz, and enhances curls without dulling or stripping hair color. Made with nourishing ingredients like Aloe Vera, Vitamin E, and essential oils, the gel is vegan-friendly and cruelty-free, certified by Leaping Bunny. Embracing the concept of Eco Chic, Giovanni bridges the gap between natural and salon-quality hair care, always prioritizing performance with the very best ingredients.

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